Mediapro: partnership with Snapchat for the distribution of sports content on the social network

Mediapro and Snapchat (owned by Californian company Snap Inc) have reached an agreement to "to bring the best sports and entertainment content to millions of young millennials and members of Generation Z" on the social network, announced the Spanish media group on 28/07/2022.

"Snapchatters will be able to use the Stories feature on the app's Discover tab to follow sports content such as the FIFA World Cup, top sports on Gol (Mediapro's DTT channel) and World Skateboarding Tour Olympic Games (Paris 2024) qualifier events. They can also see the cream of entertainment on ubeat (pay-TV channel and free OTT platform owned by Mediapro) from leading content creators, including esports, gaming, freestyle and much more," explained Mediapro.

"This initiative will allow Snapchat users to enjoy premium content in vertical format and via innovative experiences on mobile devices. The different channels created by Mediapro will offer quality content that opens up new avenues of participation and interaction for the millions of Snapchatters in Spain and around the globe," added the media group.