Premier League: Gtech (home appliances) obtains naming rights to Brentford FC's stadium (2022-2032)

Gtech, a brand belonging to the British household appliance manufacturer Grey Technology, has become a partner of Brentford FC (Premier League) and obtained the naming rights to the Brentford Community Stadium (17,250 capacity) for ten years (2022-2032), announced the club on 28/07/2022. The stadium, which will open on 01/09/2020, will renamed the "Gtech Community Stadium".

"The deal represents the largest sponsorship deal in Brentford's history and will help to drive further investment into the club's ambitious plans on and off the field. As well as the high-profile branding and signage rights, which will be visible inside and outside the stadium, Gtech will also become a partner of Brentford FC Community Sports Trust. This will enable the Trust to broaden the work they do to engage with young people across West London," explained the club, which generated £2.7m (€3.1m) in sponsorship revenue during the 2020-21 season, during which it played in the Sky Bet Championship.

"This investment will support our long-term plans to thrive in the Premier League team. We need to continually…