Tour de France Femmes: "Desire to support & develop women's cycling" (A. Lanaya, UCI/J. Goupil, ASO)

"We have to be aware of the economic fragility of the women's circuit. A major player like ASO must be able to benefit from sufficient economic returns to organise such a race. It is important for us, we are not here to make them lose money! But ASO quickly understood our desire to develop women's cycling and they wanted to help us. The UCI and ASO have a common desire to support, but above all to develop women's cycling," said Amina Lanaya, director general of the International Cycling Union, to News Tank on 21/07/2022.

"We decided to position ourselves in women's cycling through our Tour de France brand, consisting of its assets, its distinctive jerseys and with a large majority of the Tour's partners. It was not a question of creating a new event like the 'Women's Grand Boucle' on a date that didn't make sense, with different distinctive jerseys and via other broadcasters, but of integrating the new race into the world of the Tour de France so that it could benefit as much as possible from its power," explained Julien Goupil, commercial and sponsorship director at Amaury Sport…