AS Monaco FC: eToro (trading) succeeds Fedcom as main shirt sponsor for European Cup matches

eToro, a digital trading platform founded in Tel Aviv (ISR), has extended its partnership with AS Monaco FC (Ligue 1 Uber Eats) to become its main shirt sponsor for European Cup matches from 2022-23, announced the club on 01/08/2022. The agreement was negotiated by marketing agency Sportfive.

eToro has been serving as AS Monaco's main shirt sponsor for Ligue 1 matches since 2021-22. As part of the new agreement, the Israeli company also becomes the training kit sponsor of the Monegasque club.

The trading platform succeeds Fedcom, AS Monaco's main shirt sponsor during the 2021-22 Europa League, as well as the club's training shirt sponsor until the end of the 2021-22 season. The Russian raw materials company (sulphur, fertiliser, grain) has been a partner of AS Monaco for over 25 years and was the club's main shirt sponsor for the 2007-2021 cycle. Fedcom remains a premium partner (second level) of ASM (since 2021-22).

eToro, has already signed nearly 30 football sponsorship deals since 2015-16 in the Premier League, Bundesliga and Serie A TIM.

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