DFB-Pokal: several agreements for 2022-2026 broadcasting rights including with DMI in the MENA zone

The German Football Association (DFB) has reached several agreements for the international broadcasting rights to the DFB-Pokal over the 2022-2026 cycle, announced the DFB on 29/07/2022.

"With Dubai Media Incorporated (DMI) and its free-TV channel Dubai Sports Channel, DFB GmbH & Co. KG has succeeded in gaining a new pan-regional partner in the Middle East and North Africa. Dubai Sports Channel can be received free-to-air by more than 43 million households and over 170 million viewers. In the 24-country cooperation, at least 25 matches per season will be shown live on linear TV, while the remaining matches and highlights will be broadcast via various regional channels and digital platforms.," explained the DFB.

"In addition, ten matches per season will be produced in UHD quality in the upcoming licensing period. In the People's Republic of China, CCTV has secured this package for linear TV with nationwide coverage," added the DFB.

• The DFB Sector: German Football Association Main sponsors: • Volkswagen (car manufacturer): between €25m and €30m per season, from 01/01/2019…