LaLiga: EA Sports to become title sponsor of the Spanish leagues from 2023-24 & €30m/year
EA Sports, a video game publisher belonging to the Electronic Arts group, has acquired, from LaLiga, the naming rights to the Spanish leagues "from the 2023-24 season" as part of a "multi-year partnership," announced LaLiga on 02/08/2022.
The deal includes the naming rights for the top two Spanish divisions, currently "LaLiga Santander" and...
