Bundesliga: Adobe (software) partners with FC Bayern Munich to deliver personalised fan experiences

Adobe, an IT company that publishes graphic design and video editing software, has become a partner of FC Bayern Munich (Bundesliga) for three seasons (2022-2025), announced the German club and the American company on 03/08/2022.

"The collaboration will create personalised experiences for fans around the world - both online and offline (online, offline, B2B and B2C) - while supporting internal processes within the club," explained the 2021-22 German champions.

"Today's fans, especially younger supporters, expect participation and real-time entertainment, across multiple devices. Nearly half (47%) of people who watch sports on TV or via digital platforms simultaneously consume other content such as social media, messaging services or food delivery apps. The sporting world is undergoing an exciting transformation - with digital technologies empowering clubs to explore more innovative and immersive ways to connect and engage with their fans," said Adobe.

Adobe signed its first European football partnership with Real Madrid CF (LaLiga Santander) on 09/11/2021. Adobe displays…