Premier League: Europcar activates partnership with Arsenal with live match blogs

The British subsidiary of the Europcar group has activated its partnership with Arsenal FC (Barclays Premier League) in the form of live match blogs during the derby between Arsenal and Tottenham Hotspur (1-1, Matchday 6 of the Premier League ) on 27/09/2014.

The live match blogs, managed and run by the specialised company Snack Media, are available on the Internet at the Arsenal-Mania.com and FootballFanCast.com websites. These blogs offer content before, during and after the match, including content and images taken at the Emirates Stadium during the action. They also offer users a contest to win a Europcar "Prestige" car hire.

• The next Europcar live match event will during the Arsenal FC - Hull City fixture (Matchday 8 of the Premier League) on 18/10/2014.

Europcar live match blog during the Arsenal FC - Tottenham Hotspur match:

• 4.5 million users through accounts on several different social networks.
• Users consumed a total of 600,000 minutes of Europcar branded content on the FootballFanCast.com and Arsenal-Mania.com websites.
• The Europcar contest recorded "hundreds" of…