LaLiga: the audiovisual features for the 2022-23 season, including AI technology

On Matchdays 1 of the 2022-23 LaLiga Santander and LaLiga SmartBank seasons, that kicked-off on 12/08/2022, LaLiga has unveiled its new audiovisual and technological features, including the use of artificial intelligence to create match highlights.

"One of the main developments is the use of artificial intelligence (AI) for the automatic creation of match highlights and clips that will be used by LaLiga itself on its social media channels, but also by broadcasters, clubs and players," said LaLiga.

The Spanish body has entered into a partnership with the Israeli company WSC Sports, which specialises in technologies and artificial intelligence in sports, for the 2022-23 season, on 11/08/2022. "The WSC Sports platform uses advanced AI and machine learning technologies to analyse live sports broadcasts, then identifies each and every event that occurs in a game, and in real-time creates and publishes customised videos."

• WSC Sports has also partnered with other sports competitions and broadcasters, including UEFA Union of European Football Associations , The FA The English Football…