"53% of fans prefer ordering at the stadium via tech over in-person" (Oracle Food & Beverage study)

• "70% of respondents believe that service jobs can be replaced by tech solutions;
• 53% prefer ordering at the stadium via tech over in-person;
• For 42% of the respondents, long lines to make an order are the most frustrating aspect of stadiums food and beverage experience, while 29% mentioned slow service;
• 68% of fans still want to see hawkers around the ground;
• 53% love the idea of pre-ordering food and drinks before the game;
• 33% wouldn't mind paying extra for click and collect orders."

These are the main findings of the "Stadiums Without Borders: Trends in Sport and Entertainment in 2022 and Beyond" study (document available to download), published by Oracle Food & Beverage, a division of the American company specialised in cloud computing solutions, on 09/08/2022.

"Stadium visitors now want the best of both worlds. They seek the excitement of live, in-person viewing, but want the experience to feel as convenient as it has been from the comfort of their home. They want the fun to begin before they enter the stadium and continue long after they exit," according to the study.

…