Women's football: the European market worth €552m to €686m in 2033 (€116m in 2021) according to UEFA

The commercial value of women's football in Europe could increase sixfold over the next decade to reach €686m in 2033, up from €116m in 2021, said UEFA in a report entitled "The Business Case for Women's Football" and published on 16/08/2022. €686m is the high forecast for the potential value of the market, while the lower projection is €552m.

"A record-breaking UEFA Women's Euro 2022 showcased the popularity and potential of international women's football, but the game has also made huge strides at club level, with the successful launch of a new format for the UEFA Women's Champions League with centralised marketing and TV coverage and ever-increasing professionalisation across domestic leagues. In order to maintain this momentum, investors now have a unique opportunity to contribute towards the further development of the game," said the European body, introducing a report for which 162 clubs, 42 leagues and 11 commercial partners were surveyed.

"This new report, which is based on an unprecedented range of research and data, provides comprehensive reasoning for increasing investment…