Serie A TIM: Bitget (crypto-trading) extends as sleeve sponsor of Juventus FC from 2022-23

Bitget, a Singapore-based crypto-asset trading platform, has extended as a sleeve sponsor of Juventus FC (Serie A TIM) from 2022-23, announced the club on 17/08/2022.

Bitget had become the first ever sleeve sponsor of the Italian club on 28/09/2021. "Our partnership with Bitget has been undoubtedly successful," said Giorgio Ricci, chief revenue officer of Juventus. The Turin club generated €145.9m in sponsorship revenue in 2020-21.

The crypto-asset trading platform will retain the status of official partner, the third level in the sponsorship hierarchy of Juventus. The amount of this agreement negotiated by the marketing agency IMG has not been communicated. Comparatively, Cygames (video games, JPN), the back shirt sponsor of Juventus, pays €7.5m per year to the club (agreement extended on 29/06/2022).

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