Inter Milan: Hisense (electronics, CHN) strengthens sponsorship portfolio (PSG, FIFA, UEFA, etc.)

Hisense Italia, a national subsidiary of the Chinese industrial manufacturer of home goods (TVs, audio, appliances), has become an official partner (third level) of FC Inter Milan (Serie A TIM) for three seasons (2022-2025), announced the club on 19/08/2022.

"The partnership with Inter will be an important part of Hisense's marketing strategy in order to promote the brand's leading products to an even wider audience. Besides brand visibility during home games on pitchside LED boards and on the jumbo screen, Inter will use the Chinese multinational's products in all club settings, including the hospitality rooms at the stadium, Inter HQ and the training grounds. Product placement will not be limited to televisions, as it will also span into home entertainment solutions," explained the Italian club which generated €41.6m in sponsorship revenue in 2020-21.

"Hisense Italia has chosen Inter in a bid to consolidate its position in the football world at the highest level, recognising the club as the ideal partner to continue its mission to expand its major sponsorship deals in the world…