RC Celta: exclusive content for fans in the United States, Canada and Mexico

RC Celta (LaLiga Santander) has signed a strategic collaboration agreement with LaLiga North America, a joint venture between the Spanish league and the American company Relevent Sports (media and events) to promote football in the United States and Canada, so that its Celta Media platform can be distributed in North America (United States - Canada - Mexico), where the club wishes to generate exclusive content in Spanish and English, announced the club on 19/08/2022.

"RC Celta continues to take firm steps in its internationalisation and brand expansion plan, which this pre-season has received a notable boost with the team's tour of Mexico and the United States (July 2022), countries in which numerous activities and initiatives were developed with great success," said the Vigo (Galicia, ESP) club, which is planning "activations and constant events in North America to promote the RC Celta brand, and the connection of the club with its fans."

"Celta Media will distribute its content on LaLiga's social networks, on ESPN and Sky accounts, as well as on ESPN+, ESPN's OTT platform," added…