Bundesliga: DFL seeking investors to sell 20% of its domestic and international media rights (press)

The DFL is looking for investors to sell 20% of the domestic and international media rights to the Bundesliga and 2.Bundesliga, which would be done through the creation of a trading company that would house all of these rights, according to the US business and financial news site Bloomberg on 22/08/2022.

To lead the deal, the League has appointed German bank Deutsche Bank, which will also work with Japanese financial services company Nomura Holdings, a long-time adviser to the DFL. The trading company would be valued at €18bn in total, giving investors a maximum stake of €3.6bn (20%).

Around ten private equity firms are expected to present their projects to the DFL from September 2022. The American funds Advent International, Blackstone Inc, KKR & Co, the Swedish fund EQT and the Luxembourg fund CVC Capital Partners are among the candidates. The DFL is also exploring various alternative financing options, including loans and other strategic investment ideas, according to Bloomberg.

Bundesliga international: the DFL ended discussions with potential investors in May 2021