Red Bull: video of a race between Max Verstrappen & 3 Belgian athletes ahead of Belgian Grand Prix

Red Bull has activated its partnerships with four of its brand ambassadors, including Dutch driver Max Verstrappen and three Belgian athletes, by featuring them in a video clip entitled "From sim to reality" on 22/08/2022.

The seven-minute video, "shot almost entirely in Belgium", is being launched ahead of the Belgian Formula 1 Grand Prix, which will be held at the Spa-Francorchamp circuit from 26 to 28/08/2022.

The energy drink brand thus integrates the 2021 world champion of Formula 1 drivers into an experience combining the virtual with the real. "Engineers have perfected Max Verstrappen's racing simulator by installing a unique game to immerse him in a crazy race through various racing scenarios full of obstacles, surprises and special guests," explained the Austrian company.

In this video, produced by the Nantes-based agency Magenta Films, the Oracle Red Bull Racing driver takes on cyclist Wout van Aert (Team Jumbo-Visma, UCI WorldTour), rally driver Thierry Neuville (Hyundai Shell Mobis WRT, WRC) and driver Guillaume de Mevius (Red Bull Off-Road Junior team, Dakar Rally) in…