Basketball: TCL (televisions, Hong Kong) renews as a major partner of FIBA until 2023

TCL, a manufacturer of electronic equipment including televisions, has renewed its partnership with FIBA for another year, until 2023, announced the Hong Kong-based group on 22/08/2022. This agreement was negotiated by FIBA Marketing, which was born out of the collaboration between Infront and the body.

"This new expanded agreement includes commercial rights for all FIBA competitions; including men's and womens Olympic qualifying tournaments, men's and women's FIBA Continental Cups, FIBA Youth World Cups, FIBA Women's Basketball World Cup 2022 and FIBA Showcase Event: the FIBA Basketball World Cup in 2023," explained TCL, which has been a partner of FIBA since 2018 (agreement extended on 03/09/2020).

"The specific rights for these events include premium visibility of TCL on the field and during the distinction of the best player of the match: 'TCL Player of the Game'. TCL is thus continuing its contribution to this unmissable sporting event that spans across Europe and the world," said FIBA.

TCL has also been partnered with the Ligue Nationale de Basket's Betclic Elite, since…