Club Atlético de Madrid: agreement with AC Momento (USA) for the auction of match worn shirts

Club Atlético de Madrid (LaLiga Santander) has signed a collaboration agreement with AC Momento, a US-based auction platform for certified match worn shirts, announced the Spanish club on 24/08/2022.

"AC Momento, will be in charge of organising this season's auctions of the shirts worn by some of Atlético de Madrid's players during selected LaLiga matches. To access this unique opportunity, fans will have to download the Momento Market app and through it they will be able to bid for the live auctions during the matches," explained the Madrid club.

"Each physical Momento Market shirt is endorsed within the app with a digital Certificate of Authenticity (dCOA), which includes a high-resolution image of the shirt itself and information about the match in which it was worn. Each dCOA has a unique identifier that references an authentication sticker placed on the corresponding jersey," added Atlético.

AC Milan (Serie A TIM), Sevilla FC (LaLiga Santander) and SL Benfica (Liga Portugal Bwin) also announced a similar partnership with AC Momento on 24/08/2022.

• In addition to Club Atlético…