Premier League: 796,000 viewers for Manchester United - Liverpool on Peacock in the USA (OTT record)

Manchester United FC - Liverpool FC (2-1), on Matchday 3 of the 2022-23 Premier League season, drew an average of 796,000 viewers on the OTT platform Peacock (NBCUniversal) in the United States, on Monday 22/08/2022 (kick-off at 15:00 East Coast time, 20:00 BST), according to the US broadcaster NBC Sports on 24/08/2022. The match was exclusively broadcast on the streaming platform.

This is a record audience for a Premier League match broadcast on Peacock. The previous record was held by the game between the same two teams on Matchday 9 of the 2021-22 Premier League season (0-5 victory for Liverpool), which drew an average of 792,000 viewers on the platform on 24/10/2021.

The American media and entertainment conglomerate NBCUniversal, via its subsidiary NBC Sports Group, extended its exclusive full broadcasting rights to the Premier League in the USA (in English and Spanish) for the 2022-2028 cycle on 18/11/2021. The deal is said to be worth between $2.5bn (€2.52bn) and $2.7bn (€2.72bn), according to several international media outlets, for an average yearly fee over the cycle of…