Euro 2016: "Everything in the direction of greater visibility is a good thing" (J. Lambert)

"Everything that goes in the direction of greater visibility is obviously a good thing. If instead of 22 games broadcast on free-TV in France, there are 33, it's all good for the tournament and for the organization," said Jacques Lambert, president of the EURO 2016 SAS, on 07/10/2014.

The French pay-TV group beIN Sports has an opportunity to...