Saudi Arabia: Roshn (real estate, PIF), new title sponsor of the Saudi Pro League (€25.5m/season)

Property developer Roshn, wholly owned by the Public Investment Fund (PIF, Saudi Arabia's sovereign wealth fund), has acquired the naming rights to the Saudi Pro League, which becomes the "Roshn Saudi League" for five years, announced the league on 23/08/2022. The total value of the agreement amounts to SAR478m, or nearly €128m (€25.5m per season).

Roshn became an official sponsor of the MBS Pro League in August 2021. The previous name of the Saudi Arabian league was a reference to Mohammed bin Salmane, nicknamed MBS, the Kingdom's Crown Prince and Deputy Prime Minister.

"Our relationship with Rosh has a special value for us; together we were able to form a substantial partnership which had a positive impact on boosting the market value of a league that is considered the best and most followed in the region. We know Roshn and we appreciate its value in the real estate development market. We are full of confidence about the ability of this partnership to achieve its objectives to deliver huge gains for sports fans across the kingdom and followers of the Saudi League around the…