Bundesliga: beIN Media Group recovers broadcasting rights (2022-2025) in the MENA zone

The Qatari pay-TV group beIN Media Group has acquired the exclusive full broadcasting rights to the Bundesliga in the MENA region for the next three seasons until 2024-25, announced Bundesliga International on 31/08/2022.

beIN Media Group held these rights over the 2015-2020 cycle in the MENA zone, for an estimated total of $250m (€249m), according to the Financial Times. The group then sought to negotiate a much reduced contract extension due to piracy in the region. No agreement was eventually reached for the 2020-21 and 2021-22 seasons with beIN Sports or any other broadcaster in the territory and the DFL did not launch a direct-to-consumer offer as was once rumoured.

"The new agreement means that beIN Sports has, as they did until 2020, the rights to show all matches from the Bundesliga and 2.Bundesliga, as well as the relegation play-offs and the German Supercup (DFL-Supercup). The agreement also includes full clip and highlights rights across digital and social media channels, in addition to on-demand programming such as highlights and magazine shows," explained Bundesliga…