Rugby: BKT (tyres), title sponsor of the United Rugby Championship (ex-Pro 14) for 2022-2025

Balkrishna Industries Ltd, an Indian off-road tyre manufacturer (BtoB), has become the title sponsor of the United Rugby Championship, a league that brings together the provinces of Wales, Ireland, Italy, Scotland and South Africa, for three seasons (2022-2025), announced the organisers of the competition, which will now be known as the "BKT United Rugby Championship" on 02/09/2022.

This naming agreement only concerns the northern hemisphere, with Vodacom (a regional subsidiary of the telecommunications operator Vodafone) remaining the title sponsor of the competition in South Africa. The Championship has been known as the United Rugby Championship since 2021-22 following a change in format with the inclusion of the four South African clubs taking the former "Guinness Pro 14" from 14 to 16 teams, following a naming agreement with the beer brand Guinness, which ran from 2014-2021.

"The 2021-22 season smashed broadcast records in reaching an audience of 34.6 million. BKT's partnership with the URC opens up its voice and connection with 16 teams across five countries to connect with…