Manchester City FC: LeoVegas (sports betting) betting partner in Europe & Canada from 2022-23

LeoVegas Group, a Swedish sports betting and online casino brand, has become a betting partner of Manchester City FC (Premier League) in Europe and Canada, from the 2022-23 season, announced the English club on 09/08/2022.

LeoVegas has the status of official regional partner, the second level in the Manchester City's sponsorship hierarchy. As part of the agreement, LeoVegas will receive visibility at the Etihad Stadium (Manchester, ENG) and will appear as a sleeve sponsor on the men's team training shirts. The two partners will also "generate engagement around the sport through co-branded content with the club's men's and women's teams, and LeoVegas users will benefit from exclusive matchday experiences," explained the 2021-22 Premier League champions.

"We are excited that this new partnership will also help spark further growth across Europe and Canada and allow us to continue reaching audiences around the world," said Dina Ahmad, vice-president, global partnership sales at City Football Group.

• "The partnership will enable LeoVegas to reach a wider global audience, and it is a…