Brazil 2014: 200 million average viewers per match in the world, up 6% compared to 2010 (Study)

The average audience for each of the 64 matches of the 2014 World Cup (Brazil, 12/06 to 13/07/2014) is expected to approach 200 million viewers, according to preliminary figures from the American research firm Futures Sport + Entertainment, released on 05/10/2014.

This average represents a total cumulative audience of 12.8 billion viewers for the World Cup in Brazil. With 200 million viewers on average per game, the audience of Brazil in 2014 would increase by 6% compared to the 2010 World Cup (South Africa, 188.4 million viewers on average per game), which itself had enjoyed a growth of 6% compared to the 2006 World Cup (Germany, 177.7 million average viewers).

TV audiences for World Cup 2014: other key data from Futures Sport + Entertainment

• Because of the time difference, the ratings of the 2014 World Cup were worse in Southeast Asia than they were in 2010.
• Brazil, the second largest market for TV audiences during the 2010 World Cup after China, is "by far the leading country" in terms of the number of viewers of the 2014 World Cup, held in its country, according to Kevin…