beIN Media Group: partnership with Snapchat for the distribution of sports content in the MENA

beIN Media Group has partnered with California-based Snap Inc to share content from the 2022-23 football season and the 2022 World Cup on the social network Snapchat in the MENA region, announced the Qatari pay-TV group on 08/09/2022.

"During the ongoing European football season, Snapchatters across the region will be able to watch beIN Sports coverage of top tier football leagues, including the UEFA Champions League, Premier League, Bundesliga and Ligue 1 Uber Eats through a dedicated weekly football highlights show. They will also have access to a 'Weekly Off-Season' show outside the European football season, featuring general sports and sports news content. The content offering will be further ramped up during the FIFA World Cup Qatar 2022 through a dedicated show covering all match highlights, moments, and every single goal on Discover," explained the group.

beIN Media Group also entered into a partnership with Twitter to share content during the 2022 World Cup on the social network in the MENA region on 15/08/2022.

• The 2022 World Cup is being held in Qatar from 20/11 to…