Paris 2024: Coca-Cola France (beverages), official sponsor of the "Olympic Torch Relay"

Coca-Cola France, a national subsidiary of the American beverage manufacturer The Coca-Cola Company, has become an official sponsor of the "Olympic Torch Relay" through the Paris 2024 Organising Committee, announced the two parties during a conference held at the French National Institute of Sport, Expertise, and Performance (INSEP) on 13/09/2022.

The supplier of soft drinks (water and soft drinks) for the Games is thus the second official sponsor of the Olympic Torch Relay (first level) after Groupe BPCE (banking). "A third and final official sponsor will join this programme. Then there will be suppliers," said Delphine Moulin, director of vision integration for Paris 2024, to News Tank.

Coca-Cola has been a partner of the Torch Relay since 1992 and the Barcelona Games (ESP). "The Torch Relay gives many people access to the Olympic movement, particularly young people. Therefore, from 2024, we will launch a major recruitment campaign for 1,000 Torch Relay runners to give them the chance to be part of the Olympic Movement. In addition, with the Sport dans la Ville association…