Germany: "DAZN wants to be profitable in the DACH region within 12-18 months" (A. Mascia, DAZN DACH)

News Tank Football - Paris - News #263939 - Published on
©    DAZN
Alice Mascia, CEO of DAZN DACH - ©    DAZN

"DAZN wants to be profitable in the DACH region in 12 to 18 months from today. That's our goal, maybe it'll work out a little earlier. I am optimistic. It's no secret that we're not profitable yet. But we are making significant improvements, the curve is going up steeply," said Alice Mascia, CEO of DAZN DACH (Germany, Austria and Switzerland), to the German newspaper Süddeutsche Zeitung on 12/09/2022.

Alice Mascia was appointed CEO of DAZN DACH on 06/04/2022. She has held this position since 01/05/2022. In the DACH region, DAZN holds the broadcasting rights to the Bundesliga (3 games per matchday over the 2021-2025 cycle), the Champions League (all matches except the Tuesday night fixture), Serie A TIM, LaLiga Santander, Ligue 1 Uber Eats and the NFL.

"It's not just about the turnaround at DAZN in Germany, but about the entire group. Germany is one of the most important markets for us: if you can make it in Germany, you can make it anywhere. Our goal is to create the next level of growth and make the business profitable. Income must exceed expenses, that is the goal. For that we…

©    DAZN
Alice Mascia, CEO of DAZN DACH - ©    DAZN

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