ECA: a report studying the "shifts in football consumption patterns by the younger generation"

"What younger fans think and expect from football, what motivates their fandom and how they want to be engaged and, importantly, the opportunities that this generation presents to European clubs to grow their fan bases" are the highlights of the report entitled "Engaging the Younger Generation of Football Fans" published by ECA on 14/09/2022.

"Fans remain at the heart of every football club. Clubs must work harder than ever to attract new generations of fans. Only by listening can we learn and improve," said Charlie Marshall, CEO of the European Club Association, at the report's foreward.

This is the second report in the ECA's research programme on the future of fan culture: "It shines a light on the shifts in football consumption patterns by the younger generation in a world where media and entertainment, and technology offer access to live content, on-the-go 24/7."

The report "also takes a detailed look at the behaviour and main drivers in two emerging football markets, the US and China, to understand the key differences to Europe, and highlights the opportunities and potential…