RC Lens: Aushopping Noyelles (shopping centre) renews as a sleeve sponsor (2022-2024)

Aushopping Noyelles (Pas-de-Calais, 14km from Lens, FRA), a shopping centre owned by real estate developer Ceetrus, has renewed its partnership with RC Lens (Ligue 1 Uber Eats) as an official partner (second level) and sleeve sponsor for two seasons (2022-2024), announced the club on 15/09/2022.

Aushopping Noyelles has been the club's sleeve sponsor since the 2019-20 season. In addition to its visibility on the shirts of RC Lens' players, "the brand will confirm its presence on the club's various media supports: LED displays, advertising panels, signage," said the French club, which generated €3.23m in sponsorship revenue in 2020-21. The Auchan Group, parent company of Ceetrus, has also been the main shirt sponsor of RC Lens since 2016-17, and extended its contract until 20262-27 on 16/08/2022.

"Inaugurated last season, the club's official shop will continue to welcome supporters in the Noyelles shopping centre. As a major player in the mining region, the shopping centre is also strengthening its partnership, notably by sponsoring RCLive (the club's programme) from this season…