Germany: Hörmann (doors), official partner of the DFB for 4 seasons (2022-2026)

Hörmann, a German door and gate manufacturer, has extended its partnership with the Deutscher Fussball Bund to become an official partner for four seasons "until summer 2026," announced the Association on 16/09/2022. The partnership covers the men's national team.

The agreement gives the German company the status of official partner, the second level in the sponsorship hierarchy of the DFB, with which it has been involved since 1995. In addition to "image and logo rights", Hörmann will also be the official supplier of doors and gates to the DFB, including at the DFB Campus and the DFB Academy, which will be opened in summer 2022.

Hörmann joins 11 other brands as an official partner of the DFB, including: bwin (sports betting, 2017-2026), Commerzbank (banking, 2008-2024, €2.5m per season), Coca-Cola (beverages, €2m per season), Deutsche Telekom (telecoms, 2005-2024) and Lufthansa (airline, 2005-2022). The body also has two main partners: Volkswagen (car manufacturer, 2019-2024, estimated at €20-30m per season) and adidas (equipment manufacturer, €50m per year until 2025-26).