Marketing/Communication: Webedia launches "Noisy Room", an integrated agency dedicated to TikTok

Webedia, a French group specialised in online leisure and entertainment, has announced the launch of its new integrated agency, Noisy Room, which aims to "assist clients and their media agencies in setting up campaigns on TikTok," on 19/09/2022.

"Working closely with the TikTok teams, Noisy Room will propose relevant and highly innovative strategies thanks to its perfect mastery of the platform's grammar, as well as its knowledge of audience usage and its portfolio of talent: more than 60 exclusive creators representing nearly 60 million subscribers on the platform, not to mention the media brands of the Webedia ecosystem, which are among the most powerful in France," explained Webedia, which has 28 million monthly visitors to its sites (Allociné, Jeux Vidéo. com, Millenium, Purepeople, etc.).

"Composed of a team of 10 experts, the agency’s main missions will be:
• Strategic and creative consulting to understand the brand’s needs and design customized activations,
• Activation and selection of the most relevant talent,
• Production and management of in-house projects
• The…