DFL: partnership with Football Sports Development Limited to benefit football in India

"The Deutsche Fußball Liga has signed a Memorandum of Understanding (MoU) with Football Sports Development Limited (FSDL), the commercial partner of Indian football and organiser of the Indian Super League," announced the DFL on 19/09/2022.

"Given the different parameters and opportunities that stem from Europe and India, both parties aim to gain valuable insights into the respective sporting cultures of the two regions. The MoU therefore focuses on several areas of collaboration, possible club initiatives and exchange of experiences around fan engagement, as well as a strong focus on leveraging the latest technology and innovation," added the German League, which has already held a first workshop with representatives from both organisations in Frankfurt (GER).

"Regarding the development of fan engagement in India, alongside football events and experiential marketing activities, the ultimate goal is to raise awareness and find new ways to grow a passionate but largely untapped fanbase. Another key area is eFootball, with DFL and FSDL working together in the development of a…