UEFA: Fanatics (USA) extends partnership to national team competitions until 2028

Fanatics, a US-based manufacturer and distributor of licensed sports products, has extended its partnership with UEFA until 2028, announced the body on 20/09/2022. The new agreement covers all UEFA men's and women's national team competitions.

Fanatics had become the official merchandising distributor of the body in 2019-20 via a "long-term agreement" signed on 11/07/2019. "Fanatics will exclusively operate the e-commerce business for UEFA's national team competitions and will become the master licensee for its full merchandise portfolio with UEFA taking advantage of Fanatics' vertical commerce model. The new partnership will see Fanatics continue to operate event retail at UEFA's major international events, including Euro 2024, Women's Euro 2025 and Euro 2028," explained the body.

Fanatics has also become the official licensed product and retail distributor for the Los Angeles 2028 Olympic and Paralympic Games on 30/08/2022. The US company is also the official merchandising distributor for more than 900 sports organisations, including Formula One Group, Paris Saint-Germain (Ligue 1…