Valencia CF: attendance at Mestalla Stadium up 20% thanks to data analysis
Valencia CF (LaLiga Santander) "was able to increase their match attendance by 20%" at the Mestalla (55,000 capacity) by sending a simple email to targeted fans using the American IT company Microsoft's "Dynamics 365" management tool, announced the club on 21/09/2022.
"Valencia CF set up a prediction algorithm to assess the probability of...