Australia/Football: Subway (fast food chain) obtains naming rights to the men's national teams

Subway, an American fast food chain, has acquired the naming rights to the Australian men's football teams, which will be known as the "Subway Socceroos (first team), Subway Olyroos (U23), Subway Young Socceroos (U20) and Subway Joeys (U17)" for a period of three years (2022-2025), announced Football Australia, the governing body for football in Australia, on 21/09/2022.

According to the body, the deal represents "the largest ever national team sponsorship deal in Australian football history." As part of the agreement, Subway will also become the main sponsor of the teams' training and "off-field apparel", as well as the player mascots. " Football Australia and Subway will also collaborate on branded content, exclusive customer experiences and matchday activations, and Subway will promote the partnership through heavy integration into their above the line marketing activities," added the body.

Subway will also become an official partner of the women's national team, which has had a title sponsor since 2008 (Westfield until August 2021, Commonwealth Bank for 2021-2024), as well as the…