Rugby: Heineken the first official partner of the EPRC, the new organiser of European competitions

The Dutch brewer Heineken has become the first official partner of the EPRC (European Professional Rugby Club), the organiser of the European rugby competitions, on 06/10/2014. The agreement, which runs until 2017-18, concerns the two major European rugby competitions: the European Rugby Champions Cup and European Rugby Challenge Cup.

Heineken was the title sponsor, since 1995, of the Heineken Cup, the largest European rugby competition, which was replaced by the European Rugby Champions Cup on 10/04/2014. The EPRC does not want a title sponsor for the European Rugby Champions Cup, and wishes to be closer to the model of sponsorship of the Champions League, with several official sponsors.

Heineken gets exclusive online content space for European rugby competitions

• The agreement between the EPRC and Heineken includes naming of the Man of the Match.
• Heineken will also have exclusive online content space in European competitions.
• Contests will be organised by Heineken to offer fans tickets to the matches.