CSR: hummel enters into a 2-year partnership with Amnesty International (NGO) to support its work

Danish sportswear manufacturer hummel has entered into a two-year partnership with human rights organisation Amnesty International Denmark, announced the two parties on 27/09/2022. The agreement "will see the two brands join forces in various projects with the ultimate goal of raising funds for the work of the renowned NGO."

"As part of the partnership, we have designed a special hummel x Amnesty collection, based on Amnesty's black and yellow colours, with the logo being a combination of hummel's iconic bumblebee and Amnesty's well-known barbed wire. All profits from the collection will go directly to Amnesty's work across the globe. In addition, hummel will also donate 1% of its online revenues for the remainder of 2022 to Amnesty International Denmark," said the two organisations.

Amnesty International, along with Human Rights Watch and FairSquare, two other human rights NGOs, recently called on FIFA and 2022 World Cup sponsors to advocate for compensation for workers employed at the World Cup construction sites on 20/09/2022. Amnesty had already called on FIFA to invest the…