LaLiga: partnership with Snapchat for the distribution of sports content on the social network

LaLiga has partnered with California-based Snap Inc to share content from the 2022-23 football season on the social network Snapchat, announced the Spanish league on 29/09/2022.

"We're bringing the best of the game to millions of fans on Snapchat with weekly game highlights, historic archives, top goals, saves of the year, behind the scenes content, as well as lenses, stickers, bitmojis, and more! Snapchatters will be able to enjoy the best moments of the game through a dedicated Discover Show called LaLiga Show Time, as well as Stories and Spotlight content posted by the LaLiga Snap Star account," said the two parties.

"This alliance reinforces LaLiga's commitment to reaching new audiences by capitalising on innovative digital technologies, and Snapchat's strategy of expansion and growth around the world," said the Spanish league.