Formula 1: Max Verstappen (Red Bull Racing) and Viaplay extend their partnership

Dutchman Max Verstappen (Red Bull Racing), 2021 Formula 1 world champion driver, has extended his partnership with Viaplay as part of their multi-year agreement, announced the Swedish media group on 29/09/2022.

"The Viaplay logo to appear on Verstappen's race helmet from October's Singapore Grand Prix (02/10/2022) onwards, and on the peak of his official Formula 1 driver cap from 2023. Viaplay and Verstappen will create new and exclusive programming that will premiere between the end of the current Formula 1 season in November and the beginning of the 2023 season," explained the group.

Max Verstappen became, as part of a multi-year agreement, an ambassador of the Viaplay group on 10/01/2022 (initially in the territories where Viaplay broadcasts Formula 1). The partnership also included the creation of exclusive content in which Max Verstappen explained "the secrets to conquering Formula 1's toughest circuits, along with fascinating glimpses into his life away from the sport's unrelenting pressures."

• The Viaplay OTT Over-the-top, content provided through the Internet. platform…