USA: Heineken to replace Budweiser as the official beer of MLS for 2015-2018
The Dutch Heineken group will replace the American brand Budweiser as the official beer of MLS (Major League Soccer) from 2015 to 2018, according to American newspaper The Wall Street Journal on 14/10/2014. Heineken will pay an estimated $3m (€2.37), nearly triple the annual Budweiser contract.
The Dutch brand wants to expand its sales in the...