IOC: a new visual identity highlighting the "core values" of the Olympic brand

The International Olympic Committee (IOC) has presented its new visual identity "which aims to bring the Olympic brand and its core values to life," annnounced the body on 28/09/2022.

"Anchored by the Olympic rings - the famed symbol designed by Pierre de Coubertin in 1913 - the Olympic Games have long been one of the most widely recognised brands in the world. But with the gradual evolution of this brand over the last 100-plus years, the IOC recognised the need to create a comprehensive foundational identity, designed for use across all mediums and channels. Every element has been designed to reflect the hopeful, universal, inclusive, vibrant and progressive qualities of the Olympic brand," said the IOC, whose logo remains unchanged.

The full roll-out of the new graphic identity is expected to be completed by the Paris 2024 Olympic Games. The new design is already being used in several internal and external IOC projects and will be applied to all future editions of the Olympic Games and Youth Games. New elements are expected to emerge in the coming months, including a new series of…