IOC: a new visual identity highlighting the "core values" of the Olympic brand
The International Olympic Committee (IOC) has presented its new visual identity "which aims to bring the Olympic brand and its core values to life," annnounced the body on 28/09/2022.
"Anchored by the Olympic rings - the famed symbol designed by Pierre de Coubertin in 1913 - the Olympic Games have long been one of the most widely recognised...