LaLiga: joint venture with Globant (digital transformation) to create a global digital offer

LaLiga and Globant, a global company specialised in digital transformation consulting and listed on the New York Stock Exchange, have entered into an agreement to "create a technology company that will reinvent the sports and entertainment industry," announced the two parties on 28/09/2022.

The joint venture - which will "will leverage Globant's track record in delivering business and industry transformation through technology and LaLiga's unique expertise in developing leading global sports events while improving fans' experiences" - will be 51% owned by Globant, according to the US business and financial news website Bloomberg.

"Globant and LaLiga will work on expanding the products and services of LaLiga Tech, a central part of LaLiga since 2014, to create a unique offering for organizations looking to engage a new generation of fans around the world. The digital ecosystem of LaLiga Tech consists of products such as its OTT platform, Fantasy gaming, App and Web design, Mediacoach, and Content Protection antipiracy tools, as well as consultancy services for data analysis and global…