FC Barcelona: global partnership with VeganNation (app) to promote sustainability (2022-2025)

VeganNation, an app dedicated to sustainability and vegan food with its own cryptocurrency, has entered into a sustainability-focused partnership with FC Barcelona (LaLiga Santander) for three seasons (2022-2025), announced the club on 29/09/2022.

VeganNation has the status of global partner, the second level in the Catalan club's sponsorship hierarchy. The agreement, which is part of FC Barcelona's 2021-2026 strategic plan, "includes rights of association with the men's and women's football first teams, as well as hospitality rights and the creation of content for publication on the club's channels and digital platforms," said the club. The two partners will also launch projects focused on the circular economy and raising awareness of sustainable practices.

The "FC Barcelona and VeganNation partnership is a loud and powerful affirmation and commitment to create genuine impact for the planet and all living beings, recognising the urgency in which society must act and the need to work towards sustainable consumption and living. With this alliance, the two organisations will be…