Paris Saint-Germain: management of the club's European stores entrusted to Lids (USA, distribution)

Paris Saint-Germain (Ligue 1 Uber Eats) has extended its partnership with American sporting goods retailer Lids and will entrust the company "to oversee operations for the club's European locations to create a unique and consistent retail experience in Europe and North America for sports fans and fashion enthusiasts alike," announced the Parisian club on 03/10/2022. This agreement is for a period of eight years (2022-2030) according to information from L'Équipe.

Paris Saint-Germain had already distinguished itself by inaugurating, with Lids and the distributor Fanatics, "the first standalone European club retail location in North America (in Los Angeles)" on 26/05/2021. "Following the successful opening of the Fanatics and Lids-operated PSG debut permanent store in Los Angeles in 2021, and flagship store opening on New York’s highly coveted 5^th Avenue (07/03/2022), the partnership will now expand to Europe with Lids sets to manage operations for the actual 2 stores and new club’s locations," said the club, which opened a new store at 92 avenue des Champs-Élysées (Paris, FRA) on…