LaLiga Santander: Softtek (technology), global partner of Real Madrid CF from 2022-23

The Mexican technology company Softtek has become a global partner of Real Madrid CF (LaLiga Santander) from the 2022-23 season, announced the club on 06/10/2022. The agreement covers the men's and women's first teams.

Softtek has the status of global partner, the second level in the Madrid club's sponsorship hierarchy. "Real Madrid has joined forces with Softtek with a view to retaining its status as a leading institution and global role model in the area of sports, entertainment and leisure. Softtek contributes to the development of digital products that are completely focused on supporters' needs," explained the club.

Real Madrid also extended its global partnership with Nivea Men, a cosmetics brand belonging to the German group Beiersdorf, for three seasons (2022-2025), on 09/09/2022.