UEFA: Engelbert Strauss (workwear, GER), official partner of Euro 2024

Engelbert Strauss, a German manufacturer of professional clothing and work protection equipment, has extended its agreement with UEFA to become an official partner of Euro 2024 (played in Germany from 14/06 to 14/07/2024), announced the body on 07/10/2022.

The German brand is already committed to UEFA as a partner of the Europa League and the Europa Conference League over the 2021-2024 cycle. "To help build awareness around the tournament, Strauss is partnering up with the two German women's players Giulia Gwinn and Laura Freigang, who played such an important role at this summer's Women's Euro, who will be ambassadors for the workwear brand," said UEFA.

Engelbert Strauss joins Vivo (smartphones, CHN), Alipay (payment solutions, CHN) and adidas (footballs, GER) as official partners of Euro 2024. The US manufacturer of trading cards and stickers Topps, acquired the exclusive licensing rights from UEFA for the "official stickers, trading cards and collectibles" for the 2024 and 2028 editions of the Euro on 06/04/2022.

• Engelbert Strauss is also an official partner (second level) of the…