USA: new NBA media rights deal includes jersey sponsorship revenue for TV partners

News Tank Football - Paris - News #26681 - Published on 17/10/14 at 19:50
©  NBA
©  NBA

The NBA's (National Basketball Association, USA-CAN) new media rights deal with the pay-TV channels ESPN, part of the Disney group, and Turner, part of the Time Warner group, includes the possibility of the league's TV partners receiving a portion of the revenues from any future jersey sponsorship of the teams, according to a report from the...

©  NBA
©  NBA

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