France: Webedia launches "Webedia3" a structure dedicated to Web3 (NFTs, metaverse, etc.)

Webedia, a French group specialised in online leisure and entertainment, has presented "Webedia3", a new entity with an international dimension dedicated to Web3 activities, which aims to "become the leader in Web3 entertainment, accessible to as many people as possible, from the general public to brands," announced the group on 12/10/2022.

"By creating a new dedicated entity Webedia3, which relies on a team of 25 employees with complementary profiles (tech and product, creative and marketing, project, etc.), the group's main operational objectives are:
• The development of an internal culture on Web3 themes and challenges,
• The launch and support of Webedia's Web3 projects,
• The complete support of its clients."

Webedia3 aims to support advertisers and media agencies on three levels:
• "Consulting: a necessary step of acculturation and exchange to identify the needs of clients and establish the most relevant recommendations, from concepts to activation with the right qualified partners.
• NFTs: a fully customisable turnkey NFT module for 100% gamified and consumer devices.
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