The Metrics Factory: GP Explorer given visibility equivalent to a €20.6m media plan

The GP Explorer, a Formula 4 car race organised by Lucas "Squeezie" Hauchard and broadcast live on the content creator's Twitch channel on 08/10/2022, offered visibility equivalent to a €20.6m media plan (the equivalent of what a brand would have had to spend on advertising on social networks to achieve such visibility), according to The Metrics Factory, a French agency specialised in digital marketing and communication consulting, on 11/10/2022.

Squeezie's Twitch channel recorded a peak audience of 1,041,828 simultaneous viewers at 17:30 CET during the Formula 4 race between 22 streamers and YouTubers on the Bugatti circuit in Le Mans (Sarthe). 17 partners, including 11 title sponsors for each team, supported the event.

The Metrics Factory outlined the media impact of the GP Explorer:
• 1.24 billion impressions generated by the event over three days;
• 121 million views on TikTok, official partner of the GP Explorer;
• two million unique viewers on Twitch and 106,000 people who interacted in the chat;
• 864 stories published on Instagram by drivers, presenters and partners of the…