The Metrics Factory: GP Explorer given visibility equivalent to a €20.6m media plan

News Tank Football - Paris - News #267203 - Published on 13/10/22 at 14:00
©  D.R.
The GP Explorer held on the Bugatti circuit at Le Mans (Sarthe) - ©  D.R.

The GP Explorer, a Formula 4 car race organised by Lucas "Squeezie" Hauchard and broadcast live on the content creator's Twitch channel on 08/10/2022, offered visibility equivalent to a €20.6m media plan (the equivalent of what a brand would have had to spend on advertising on social networks to achieve such visibility), according to The...

©  D.R.
The GP Explorer held on the Bugatti circuit at Le Mans (Sarthe) - ©  D.R.

Welcome! This article is only available to subscribers.

3 reasons to subscribe

Timely and relevant insights

In 10 minutes, access a concise overview of key developments across the industry, curated by an experienced editorial team.

100% information, 0% advertising

An independent and impartial media outlet, fully dedicated to high-quality information. No advertising, no sponsored content, no consulting or training activities.

A tailored information service

Frequency of alerts can be customised to your needs: daily, weekly or in real time. Content is accessible on smartphones (app), tablets and desktop computers.

Subscribe

Already a subscriber ?

Login with login details


I have lost my login details

Login with your email address
We will send you a pincode